Alpha USA is a nonprofit organization that provides churches and individuals with the Alpha course, a program designed to create open conversations about faith. Since launching in the U.S. in 1997 as part of Alpha International, Alpha USA has helped millions of people since they started and now helpes over 500,000 people engage with the course annually. With 7,500 churches and individuals running Alpha in the U.S., their mission is to equip churches to reach more people through community, discussion, and exploration.
Passion Fruit Partners collaborated with Alpha USA to modernize their donor and participant management by transitioning to Salesforce. Previously, Alpha USA faced challenges with disconnected data, outdated reporting, and inefficiencies that made it difficult to scale their mission. With Salesforce Nonprofit Success Pack (NPSP) Passion Fruit Partners helped migrate Alpha USA’s fundraising and program operations from Raiser’s Edge to a single, streamlined system. Now, Alpha USA can track participant journeys and donor engagement and impact more effectively, empowering them to scale their work across the nation.
Reporting required IT support, creating bottlenecks and limiting fundraisers’ access to key donor and participant data.
Separate CRMs and data silos prevented a unified view of the participant journey and slowed global expansion plans.
Raiser’s Edge was hard to train on and couldn't scale with the growing needs of Alpha USA’s global team.
Alpha USA knew that they wanted to update their systems to fuel the ways they were working to create an impact through their incredible courses, they chose to work with PFP to tackle the following issues:
Passion Fruit Partners worked with Alpha USA to migrate from Raiser’s Edge to Salesforce Nonprofit Success Pack (NPSP) and Sales Cloud. This transition provided a single source of truth, streamlined reporting, and enabled more strategic donor engagement.
Salesforce transformed Alpha USA’s growth. In just one year, church engagement soared from 2,700 to 25,000, training capacity doubled, and fundraising jumped from $14M to $21M. With one connected system, teams now collaborate globally, engage partners with precision, and scale mission delivery faster and more efficiently than ever before.
"Salesforce has allowed us to significantly increase engagement with churches. We’ve gone from 2,700 to 25,000 personal connections in just one year, enabling us to equip more churches with the right tools and support."
"Before, our regional teams were stretched thin across multiple roles. Now, we’ve empowered them to specialize, allowing us to scale effectively and train more people than ever before."
"Having one system where our U.S. and international teams speak the same language has transformed how we collaborate. This alignment has created the perfect foundation for scaling our fundraising and donor engagement, and helped us scale from $14 to $21M in a year."
"Before, reporting was challenge. Now, fundraisers can pull their own reports, leadership has real-time insights, and we can track donor and participant journeys all in one place."
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